We all want to be better humans. But change is hard.
It’s not just about doing things differently. It’s about thinking differently, feeling differently, and breaking down the habits and structures that have held us back so that we can interact with the world around us in a new way.
It’s about accepting where we are and how we are shaped by the system we are all part of, recognising where we have influence, and being brave enough to lead the way to change the system for the better.
create change
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create change
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We 
help forward-thinking businesses to create a positive, measurable impact on people and the planet by co-designing change that leads to B Corp certification.
Businesses are communities of humans who can influence change.
The B Corp movement was created by B Lab in order to demonstrate how businesses can be a force for good within the economic system. We invite you to come on a journey with us to join a community of changemakers who are trailblazing the way in redefining success in business.
B Corp Community
5000
B Corps worldwide
153
Industries
500+
B Corps in AU & NZ
"B Lab’s vision is of an inclusive, equitable and regenerative economic system for all people and the planet.
By enabling a change in the role of business so that it becomes a force for good within the economic system, we can positively impact the nature of the system itself.
We work in a global partnership to redefine the role of business."
— B Lab Australia & New Zealand
Come on the B Corp journey with us
We’ve found that many purpose-led business owners love the philosophy behind the B Corp movement and intend to make the changes needed to certify, but have been overwhelmed by the process and so have trouble getting started, or maintaining momentum.
So we’ve developed a change program where we co-create what being a really good business means to you, and get your team excited about making this a living and breathing part of your business. We follow the B Corp framework so that at the end of the program, you will have a clear roadmap to qualify for certification and beyond.
Change programs tailored for your business
Cohort
- A series of strategy session with a small group of purpose-driven founders
- Toolkit of resources including policy and tracking templates
- Monthly accountability calls focusing on each Impact Area
- We will support you until you are ready to submit for certification
Startup / Small Business
Bootcamp
- A series of strategy session with core members of your team
- Toolkit of resources including policy and tracking templates
- Monthly accountability calls focusing on each Impact Area
- We will support you until you are ready to submit for certification
Enterprise
Bespoke
- Working collaboratively with your team to deliver our impact program
- Toolkit of resources including tailored policies and tracking documents
- Training and strategy sessions plus collaborative delivery sprints
- We will support you until you are ready to submit for certification
Our business exists to create impact
We have set up our business to be a B Corp by design, and are currently being assessed for our own B Corp certification - which is an absolute prerequisite to hold ourselves accountable to, given that our core purpose is to help companies to embrace the B Corp philosophy and collaborate to create change as part of the movement.
Our business exists to transform business culture in Australia and New Zealand through the B Corp movement. We, Kirsty and Beth are the sole owners and directors of the business and as directors we have held ourselves legally accountable for the commercial, social and environmental impact of the business, supported by a trusted advisory board representing each Impact Area in the B Impact Assessment.
We measure our impact in direct support of the UN Sustainable Development Goals, with our two core goals being Decent Work and Economic Growth and Quality Education. This is in line with our Theory of Change, in support of the New Economy advocated for by B Lab, through our business and impact training, coaching and mentoring services.
We commit to continually improving our impact and will be publicly reporting on our progress on an annual basis. Watch this space, and please get in touch with any questions, ideas or feedback.
We support 1% for the Planet
With our formal commitment to 1% for the Planet we support member charities along with a number of ongoing community partners in order to train, coach and mentor social entrepreneurs and small businesses owned by under-represented groups, and advocate for change within the creative sector in which we spent most of our careers.
Who we are
Really Good was founded by two lifelong friends on a mission to change the way we do business. Together we have over three decades of experience advising on running companies and building brands. Having worked mainly for small businesses and startups, we are used to balancing idealism with pragmatism, and we’re fired up by making change happen with agile teams.
We have both completed the B Consultant training program run by B Lab Australia & New Zealand, to gain in-depth knowledge of the B Corp movement and help companies prepare for certification.
After running a successful marketing agency in New York, Kirsty moved into startup consulting in 2015, advising businesses on improving their operations and devising plans to scale.
Kirsty moved to Australia in 2018 and has been working in operations for local SMEs here, such as electric vehicle car-sharing platform evee, where she is currently Chief Operating Officer.
She is Membership Officer of the Northern Beaches Greens, and environmental protection and sustainability are very close to her heart.
Beth’s background is in marketing, communications and social media. She has over 15 years experience building and leading agency teams for a range of brands, working with client partners in London, Sydney, Los Angeles and Singapore.
She is a professional member of the Australian HR Institute and a Career Coach for General Assembly, helping students of their immersive courses to break into careers in design & tech, with a particular focus on supporting neurodiversity.
Beth is passionate about coaching people to be their best selves, and bringing them together to form thriving, inclusive workplaces that create meaningful social impact.
Our Values
Different perspectives fuel positive change.
We actively encourage lively discussion and debate, to invent new solutions that matter.
01
Always be curious.
Curiosity leads to learning, and making learning a habit creates small changes that make a big difference over time.
02
Playful experiences spark new ideas.
Our process for creating meaningful impact is collaborative, creative, and enjoyable for everyone involved.
03
Bigger things happen together.
We believe in the power of community to create a future that is better for people and the planet.
04
Act with kindness.
Friendship is the foundation of our business and we bring this warmth and empathy to all our working relationships.
Businesses are made up of people and how we treat one another is important to us.
05
We've worked with some awesome brands to create change
Interested in finding out more about how we can help your business with your B Corp journey?
Acknowledgement of Country
We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.